The year 2025 is set to be a transformative milestone for business growth and sustainable success, with ICT and aviation emerging as key driving forces.

Samart Group, a leading provider of comprehensive technology services, has unveiled an ambitious revenue target of Bt13.5 billion for 2025, marking a significant 30 per cent growth projection. The group has designated 2025 as its “Year of Reinvention,” emphasizing Information and Communication Technology (ICT) and aviation as key drivers of sustainable growth and long-term success.

2025 is poised to be the most promising year for Samart Group in the past decade, driven by an aggressive strategy to expand into new business sectors while strengthening growth in existing operations. Key initiatives include investments in aviation ventures under Samart Aviation Solutions Public Company Limited (SAV) and the provision of advanced technology solutions to government agencies through outsourced services in the Digital ICT Solutions Business Group.

Samart is also prioritizing the recovery of Samart Digital (SDC), reinforcing its commitment to establishing a recurring revenue model that ensures sustainable growth across all sectors.

Mr. Watchai Vilailuck, Executive Vice Chairman of Corporate Strategy and New Business Development at Samart Corporation Plc., outlined the group’s focus on leveraging the digital era. “Samart Group has been actively exploring new markets, enhancing existing operations, and increasingly generating revenue through a B2G2C model. By studying the needs of government agencies, we invest in the development and installation of systems to help improve the government’s service efficiency,” he said.

As part of its reinvention, the group has themed 2025 as “Business Transformation Towards Sustainable Success,” guided by the strategic pillars of Diversity and Unity. Unity will drive competitive advantage, while Diversity will diversify the group’s portfolio to mitigate risks and identify new growth opportunities.

Samart’s ambitious target of Bt13.5 billion for 2025 emphasizes a 30 per cent growth rate and a focus on increasing recurring revenue by 25 per cent. This outlook is bolstered by several positive factors and well-defined strategies tailored to each business segment, ensuring a transformative year for the group.

Digital ICT Solutions Business Group led by Samart Telcoms PCL

The Digital ICT Solutions Business Group specializes in delivering advanced technology tailored to public and private sector needs. In 2025, the group aims to expand its customer base, forge strategic partnerships, and mitigate external risks.

The group is committed to executing large-scale projects that aim to reduce clients’ budgetary burdens through outsourced services, ensuring long-term, recurring revenue for sustainable business growth.

With a current project backlog valued at over Bt5.5 billion, the group expects to recognize revenue from these projects in the coming years. For 2025, the group targets Bt6.5 billion in revenue, a 40 per cent growth driven by ongoing projects and new opportunities arising from government economic stimulus initiatives and technology integration policies.

The group plans to bid on large-scale outsourced services projects worth tens of billions of baht, with additional targeted projects worth over Bt8 billion. These efforts will be spearheaded by three key business units:

1. Network Solutions — Delivering comprehensive solutions for high-speed communication network infrastructure.
2. Enhanced Technology Solutions — Providing integrated solutions leveraging diverse technologies to meet various client needs.
3. Business Applications — Offering advanced software and applications to optimize business operations and enhance customer service efficiency.

Each unit is dedicated to addressing the diverse needs of both public and private sector clients. The solutions provided include high-speed communication and data transmission technologies such as FTTx, MPLS, and VSAT. In addition, the units support organizational operations with Enterprise Resource Planning (ERP) systems and enhance workforce development through e-Learning platforms.

The group also prioritizes delivering innovative solutions tailored to niche market demands. This includes public utility offerings like Automated Meter Reading (AMR), Advanced Metering Infrastructure (AMI), and Smart Meters; financial services such as Core Banking Solutions and e-Payment Solutions; and transportation-focused data exchange services like Electronic Data Interchange (EDI) and Supply Chain Management.

Furthermore, Samart Group’s subsidiaries specialize in developing and implementing tailored software solutions that incorporate cutting-edge technologies such as Artificial Intelligence (AI) and Machine Learning. These innovations are aimed at optimizing performance, increasing efficiency, and maintaining the highest standards of customer satisfaction.

Utilities and Transportations Business Group Led by Samart Aviation Solutions PCL

The Utilities and Transportation Business Group is targeting Bt6 billion in revenue for 2025, marking a 9 per cent increase. This positive outlook is primarily driven by Samart Aviation Solutions (SAV), which holds a majority stake in Cambodia Air Traffic Services Co., Ltd. (CATS), providing air traffic control services in Cambodia. SAV is projected to achieve over 8 per cent revenue growth, bolstered by the full recovery of the aviation industry post-COVID and the Cambodian government’s strong support for tourism through infrastructure development and facility upgrades.

The recent opening of Cambodia’s Dara Sakor International Airport in Koh Kong in late 2024, and the anticipated opening of Phnom Penh International Airport later this year, will contribute to a projected 24 per cent increase in passenger traffic, with an expected 7 million passengers and over 100,000 additional flights. These developments are expected to propel SAV’s growth in 2025.

In Power Construction & Services sector, subsidiaries Teda and Transec are managing a project backlog exceeding Bt2 billion for the construction of power substations and high-voltage transmission lines. The companies aim to bid on new projects worth over Bt3 billion in 2025, as well as upgrade traditional substations to digital systems, aligning with sustainability goals.

The Direct Coding project, which is under contract for the next five years, is expected to generate annual revenues exceeding Bt1 billion. The company also plans to expand its Direct Coding services to track and tax additional products, including pharmaceuticals, dietary supplements, oils, and soft drinks.

Digital Communications Business Group led by Samart Digital PLC

The Digital Communications Business Group has set Bt1 billion revenue target for 2025, reflecting a remarkable 50 per cent growth from the previous year. This milestone marks a significant turnaround for Samart Digital (SDC), returning to profitability for the first time in a decade. The group’s recovery is driven by a solid foundation for sustainable growth, with a focus on increasing recurring revenue in the years ahead.

The DTRS project, expected to generate Bt800 million in revenue through the sale of radios and air-time services, is a key growth driver. The group plans to expand its user base to 90,000 in 2025 and 120,000 by 2026, focusing on public and private sector clients such as local governments, disaster relief agencies, and emergency medical services.

In addition, the subsidiary Lucky Heng Heng is leveraging cutting-edge technology to modernize traditional spiritual practices, aligning with the evolving digital lifestyles of today’s consumers. Through strategic partnerships, the company is launching AI-powered horoscope services to offer innovative and engaging spiritual experiences. Simultaneously, it is expanding its presence in the Thai merit-making market with its flagship Thai Merit service.

Mr. Watchai concluded by highlighting that 2025 will mark a transformative year for Samart Group, representing its strongest performance in the past decade. This success, he noted, will be driven by both the expansion into new business sectors and the sustained growth of existing operations.

“We are pursuing an ambitious strategy to grow Teda’s energy business, specializing in the design and procurement of high-voltage transmission lines and the construction of power substations. Our expansion prioritizes clean energy and environmental sustainability, reflecting the increasing importance of sustainable practices in the business landscape. Furthermore, we are actively exploring opportunities in Carbon Credits, confidence these initiatives will establish a reliable, recurring revenue stream for Samart Group in the years ahead,” he said.